Mobile Marketing: Achieving Competitive Advantage through Wireless Technology

ISBN13: 9780750667470 Condition: New Comments: Buy with confidence, more than one million books sold! 98% positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction GuaranteedOver the past 10 years mobile phones have gone from being high-end gadgets only the rich could afford to an essential accessory, now owned by a large proportion of the population in the world. The integration of Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify... Read full post here