Mobile Search Marketing
Mobile users represents a new generation of Internet users is rapidly increasing in number and mobile search is becoming an important and growing segment of the mobile marketing industry. A market research firm predicted that mobile search marketing will account for 73% of the industry by 2013, up from 24% in 2008. What is mobile search? Mobile search is a growing branch of information retrieval services that revolves around the convergence of mobile platforms and handsets. There are two main differences between mobile search and computer-based searches. First, when searching on a mobile a user's behavior is different from... Read full post here