The third screen: Marketing to your customers in a world gone mobile
301 Moved301 MovedThe document hock Movedhere. With the "first screen" - TV - company sent ads directly into consumers' living rooms, reaching millions with a campaign. The "second screen" - the personal computer - increased collaboration between businesses and consumers and get immediate feedback from customers. The "third screen" - the mobile device - changes in the game in an even more revolutionary way. Now, in the third screen, best-selling author and digital pioneer Chuck Martin explains how age smartphone is redefining the role of the consumer, which explains how marketers must do more than send out a mass advertisement... Read full post here